While the sandwich is being marketed generally, John O'Reilly, chief marketing officer for KFC, said the sandwich should prove especially popular on Fridays, when Catholics traditionally don't eat meat in the 40 days leading up to Easter Sunday.
07 March 2007
Perhaps an image of him could mysteriously appear on the wrapper
KFC Inc. is introducing a new fish-based sandwich in its fast-food outlets - and, not being ones to miss a trick, they've sought the endorsement of none other than Pope Benedict XVI for the product.
Now conventional wisdom suggests that's an endorsement worth having. But is an octogenerian ex-Hitler Youth member really the sort of poster-boy they're after?
(...Yeah, okay, that was a cheap shot!)
- MSNBC, 22 February 2007
[Courtesy of Louwrens. I've had a quick look on Google News today and I don't think KFC has had a response yet. Perhaps it's not exactly the highest priority in the Vatican at the moment. Or perhaps everyone in the media lost interest 0.75 seconds after they filed the original report?]
Posted by Ethan Tucker