The misstep to goathood

'Mortimer Matz, a legendary public relations man who has represented more than his fair share of fallen heroes, said most of them enlist him only “after they make the misstep to goathood and then they want to be redeemed. A sure road to redemption is to find a child who has fallen onto the tracks in front of an oncoming subway and jump upon the child, covering its body and saving a life. Then phone Oprah. Otherwise, try and outlive everybody. The public is mainly unforgiving.”'

- New York Times, 9 February 2009