15 May 2009

Australians cheer demise of metrosexual man

According to leading Australian demographer Bernard Salt, 'during the [economimc] downturn the theory is that women are concerned about safety, security, food supply and so their taste in men will shift from the androgynous hairless metrosexual towards the more muscular primal hairy male'.

WA Today quotes Salt at length:

Analysing competitors in the Cleo Bachelor of the Year competition, Salt, who is also author of the book Man Drought, said he believed the type of men in favour could change next year.

"You might find a very subtle shift in the type of celebrity male or desired male body shape might shift from hairless, sleek, a bit wimpy to the more muscular," he said.

On a global stage, he said actors like Leonardo DiCaprio and Zac Efron may become less popular with female fans, while Tom Selleck lookalikes would be back at the top.

And he believed tradesmen would start being very popular.

"There's a bit of brawn, muscular, a bit of honest sweat. I'm sure that's quite appealing to some women and the market for that will expand," he said.

"Many tradies are actually making an absolute fortune.

"If you look at a man as an investment after 20 years they've established their own business they can be quite successful - so I think tradies for ladies should not be underestimated."

- WAToday.com.au, 3 April 2009

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