Supermarket security obviously immune to Jedi mind trick

[British Supermarket chain] Tesco has been accused of religious discrimination after the company ordered the founder of a Jedi religion to remove his hood or leave a branch of the supermarket in north Wales.

Daniel Jones, founder of the religion inspired by the Star Wars films, says he was humiliated and victimised for his beliefs following the incident at a Tesco store in Bangor.

The 23-year-old, who founded the International Church of Jediism, which has 500,000 followers worldwide, was told the hood flouted store rules.

But the grocery empire struck back, claiming that the three best known Jedi Knights in the Star Wars movies – Yoda, Obi-Wan Kenobi and Luke Skywalker – all appeared in public without their hoods. Jones, from Holyhead, who is known by the Jedi name Morda Hehol, said his religion dictated that he should wear the hood in public places and is considering legal action against the chain.

"It states in our Jedi doctrination that I can wear headwear. It just covers the back of my head," he said [...]

Tesco said: "He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.

"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.

"If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."

- Guardian, 18 September 2009