27 July 2006

This egg is brought to you by...

Fed up with ads? Well now you can also be literally fed with them, because a US TV network is branding its logo onto 35 million eggs in America. Soon to be seen at a supermarket near you, no doubt. I think our cash-strapped hospitals should laser-etch sponsors' logos onto babies' foreheads. This would provide instant brand recognition, and would also be a strong incentive for the private sector to contribute to quality public health initiatives, because it means their advertising will live longer.

Source: New York Times, 17 July 2006

[Courtesy of Louwrens]

No comments: