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Coca-Cola launched Dasani in the UK in 2004, neglecting to alter its US marketing strategy, which saw it labelled "bottled spunk", a PR disaster soon topped when it was revealed to be treated water from a tap in Sidcup.
- Independent, 17 June 2010
17 June 2010
Marketing fail
From an article on bottled water sales in the UK:
- Independent, 17 June 2010
- Independent, 17 June 2010
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