Blogging: just political screeds and celebrity gossip

"I find that my own blogging is increasingly mechanical and formulaic. As an artist, my normal impulse is to write things that people don't care about and, ideally, can't even understand. Gibberish. But my freedom of expression is hampered by the blogging software that tracks every page view. In the old days, the age of print, a journalist had very little data on how many people read a particular story. Now I can track readership second by second, eyeball by eyeball.

It's obvious what people want: political screeds and celebrity gossip. A few weeks back, I blogged three paragraphs on Karl Rove. Someone at Google News linked to the blog, and a Rovestorm erupted, a festival of vituperation, with a commensurately outstanding number of page views. Now I pretty much have to write about Rove all the time. (Contrary to what you may have heard, my blog item "Karl Rove Linked to Hoffa Disappearance" was completely fair.)

The continual focus-grouping explains why most bloggers write as though their primary goal is to rise in the Google search results. The more you mention people like Brad Pitt and Angelina Jolie, the more readers you will have, and the more links, and the more you will rise in Google's estimation. I have nothing really to say about Brad Pitt and Angelina Jolie, and am not even remotely interested in Brad Pitt and Angelina Jolie, but I know that my blog will be read by more people if it mentions famous celebrities who might be secretly boinking, such as Brad Pitt and Angelina Jolie.

And let me just add, purely for the sake of Google: sex, alien abduction, Oprah, Tom Cruise, Lindsay Lohan, jumbo hooters the size of watermelons, Dick Cheney, Mark of the Beast, Armageddon, free money"

Joel Achenbach

[No, I'm not 100% sure what a 'screed' is either. You can read the full article here]